Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. It needs to be connected to a feeling. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. Inspired by the commercial, Leonard set out to get a Harrier jet. Pepsi's response was a bizarre one, where it said that the ad was a joke. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. (Wynn Aff. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. B (second).) B (second).) This caught the eye of 21-year-old John Leonard. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Synopsis of Rule of Law. The TV commercial where they advertised the points for stuff featured someone doing exactly that. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). Additionally, will Mr Leonard get his Harrier jet Why or why not? We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. The court ruled in favor of Pepsi but I think this guy should have got his jet. References A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. Image Credit: CBS. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The PepsiCo order catalog did not include the Harrier jet. Leonard v. Pepsico, Inc., 88 F. Supp. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. 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