Today, Patanjali products are available across key Future Group retail chains- Big Bazaar, KB's Fairprice, Aadhaar and Nilgiri's. Low margin to distributors: Patanjali offers much lower margins to distributors and retailers as compared to other consumer goods company, since it is playing a game of volume and not margins. The margin that they receive is 5 to 6 percent and 10 percent on a few products. D-38, Industrial Area, Hardwar – 249 401. He admits there's high demand and shortage of products. The margin of profit for distributors and retailers is much less in Patanjali products as compared to other FMCG products. Patanjali products have a various profit margin, it depends on the product. Patanjali procures raw materials directly from the farmers, which substantially reduces the production cost. Therefore, for new entrepreneurs, joining hands as dealers or distributor of Patanjali items is a good choice. 5% NOT SUFFICIENT for own sales force so I can see overall cost as (Distributor own rented space / sales force / own transportation / transactions handling ordering and settling bills / collections / other bills (power/phones) The other issue is that distributors are not delivering stock of Patanjali … On the other hand, HUL products give a cumulative 50 percent margin on the whole range. However, the store maintenance requires 15 percent. That’s the reason for it being a demand run company. Distributor's word Margins are low and they can be better, says Gaurav Kanodia, who's been a Patanjali distributor for the past three years now. But FMCG as a category has low margins, he clarifies. At city level, the margin is near about rupees 2 lakhs. I can give you the exact idea how profitable is opening a patanjali store. 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